Effectively engaging with a variety of healthcare stakeholders is key to the commercial success of pharmaceutical products and medical devices. Among them, there is one stakeholder group that is considered more important – HCPs. Healthcare… Read More »Why healthcare professionals are an important audience for biotech companies

Traditionally, the relationship between the physician and the pharma sales rep conjures images of brochures, pamphlets, free samples, and gifts extolling the virtues of your latest treatment. But this approach no longer works in today’s… Read More »4 Types of content doctors need from your sales reps

Introduction When looking for funding, it is important to highlight what sets your company, innovation, and management team apart from the rest. By doing so, you increase your chances of attracting investment. So, you need… Read More »Top 7 traits investors look for in biotech management teams

Introduction An effective way of demonstrating the value of your new treatment is to show how it is different and more effective than other existing therapies or devices. But when doing so, you need to… Read More »Highlighting your treatment’s value fairly when comparing it with existing therapies

For your content to attract engagement and downloads, you need to understand what your audiences need. In the healthcare industry, there are many different stakeholders, including patients, physicians, payers, and investors. Each stakeholder will have… Read More »What healthcare audiences need from pharma and biotech content?

Introduction As a biotech or digital health company, you play an important role in healthcare and improving patients’ lives. And, while clinical effectiveness and survival rates are important in highlighting the value of your therapy… Read More »How to present ‘the human story’ behind the disease and treatment