I appreciate that many of you who visit my site have never worked with me so here is a step-by-step outline of how I work so that there is no mystery or uncertainty and you know what to expect.

Step 1: Get in touch

The first step is to contact me either by email, phone, or by using the contact form (Want a more detailed discussion? Book a Zoom call with me on TidyCal). When doing so, to make sure I can help you in the best possible way, please provide details of your white paper, case study, or web content/blog writing project, including:

  • Your goals for the project and how it fits into your overall marketing strategy i.e. what success looks like for you
  • Your budget and proposed deadline for project completion
  • Any research required i.e. any interviews needed, etc.

Step 2: Content outline

Based on your brief or our discussion, I will then write a plan of your white paper, case study, or web page for your approval, including any key milestones. In certain cases, this may not be needed for some projects, such as blog posts. Once you approve the outline/plan, I will begin work.

Step 3: Writing

I will then complete the draft of the content, conducting any research that is required. Throughout this stage, I will regularly communicate with you about my progress. 

Step 4: Revisions, design and final draft

Finally, I will submit the draft to you for any revisions you require, which I will complete within an agreed timeframe. For the final draft, particularly for white papers and case studies, I will work with a designer to give your content a polished and professional look, ready for publication. Alternatively, I can work with your chosen design team/contractor.